Ford India is bringing back the Endeavour to India and it's likely to be badged the Everest – the American brand uses the nameplate in Australia and Thailand. Ford India could not use the Everest name here earlier as it was trademarked to another entity, but Ford is understood to have secured the rights for the Everest name now and plans to relaunch it under this moniker.
Ford Everest nameplate will unify it with global idenity
India production of Everest could start late 2025 or 2026
Options abroad include two 2.0-litre diesels and a 3.0-litre V6 diesel
Ford Everest for India
A unified global name can reinforce brand image, but for Ford India, switching to the original Everest name will also help make its re-introduction simpler, as the company doesn’t have to invest in developing and localising fresh badges, logos and nameplates, which, given the small volumes planned in India, would have been costly and complicated.
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