At @6sense 's Breakthrough conference, Drift's Vice President of Revenue Marketing, Justin Keller, shared why Drift decided it was time to break up with its ABM program, and how the account-based marketing team reimagined it.
Watch his session to learn:
(8:14) What Drift’s ex-ABM program looked like
(10:07) Why Drift knew it was time to break up with its old ABM program
(11:20) How Drift transformed its Target 250 ABM program to a 1:1 personalized outreach program
(14:35) How Drift picked its new Target 51 Account list
(18:51) What Drift’s updated ABM program actually looks like
(20:37) The early results from Drift’s ABM campaign
(23:17) What’s next for Drift’s ABM program
(25:30) Justin’s life reminder
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#drift #6sense #abm
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About Drift: Drift is more than just a technology company. Drift is a connection company. Connecting buyers with sellers and empowering experiences everyone loves.
At Drift, we believe that from meeting people to starting a business relationship, everything starts with a conversation. Drift specializes in helping start the right business conversations — making sure they happen when they’re supposed to and completely personalizing them to buyers.
Drift's Conversational Cloud, comprised of Conversational Marketing, Conversational Sales, and Conversational Service, all powered by underlying Conversational AI, breaks down the silos across your team so you can deliver personalized experiences that turn into more quality pipeline, revenue, and happy customers.
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