A model sporting Marc Jacobs’ infamously impractical Kiki boots while promoting the designer’s $795 XL Sack Bag took a serious tumble — caught on now-viral video — in what appears to have been a planned performance all along.

Tereza Kubova — a stunt performer dressed in the brand’s metallic denim jeans and matching, boxy jacket — can be seen bravely falling down the flight of outdoor steps in an outfit estimated to be worth more than $2,500.

Kubova landed at the bottom, unscathed, and carefully regained her footing in her towering, nearly 7-inch heels, brushed back her hair and strutted away.

The captivating clip, shot by Yulya Shadrinsky and shared Tuesday across the brand’s social media accounts, has been both mocked and criticized by viewers.

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