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For a long time Švyturys' brand was connected to romanticized seaside of Lithuania's Baltic sea ("švyturys" means "lighthouse"). To reinforce brand image with the aspects of commitment to work and quality, the campaign used testimonial of a real personality – lighthouse supervisor. Emphasizing his long-term devotion to work and greatest reward - "when all are back home".

My contribution – copywriting
Agency – VRS WPI Vilnius
Campaign – image campaign
Brand – Švyturys
Client – UAB Švyturys-Utenos alus, Carlsberg Group
Business – beverages (beer)
2006(?)
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It is a work sample for Dainius Gasparavicius’ professional portfolio.
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