This is the intro video to our fine print series on engineering and making a car from the ground up. In this video, we talk with Lucid's CEO and CTO to discuss what it is like to start a car company and the difficulties it presents. In other episodes, we dive deep into how engineers from different departments make each part of the car. In future episodes, we will discuss battery, motor, simulation, crash, NVH, infotainment, chassis, and suspension.

Big thanks to Dell and Nvidia for supporting this project. They help the engineers and Savagegeese with GPU and Compute power for simulation and editing workloads, making these projects possible.

#cars #engineering #business

00:00 Intro and Future Videos
3:22 Interview with Peter Rawlinson
4:28 How Do You Focus When Everyone is Talking About Money
6:36 What Lessons Did You Learn from Past Projects
8:56 Building a Car with Only 70 Engineers
10:37 How Has Development Changed from Car to Car
11:18 Core Methodology from Tesla
12:32 How the Process is Different from Most Cars
15:15 Checks and Balances
15:37 Engineering Needs to Evolve Out of Silos
16:49 How Do You Actually Get the Car Made
19:58 Engineering vs Marketing SUVs are Counter Intuitive
24:50 People Won't Forgive a Botched SUV
26:11 Not Just Making Expensive Cars
30:40 How Do You Function Being Pulled In Every Direction
32:23 Doubters
33:27 Explaining Electric Car Issues
34:23 It's Not Always About Money
37:04 Why Are EVs a Political Argument
39:27 Episode Conclusion

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