In this episode, John Moran shares why you can’t trust Google Ads data, and how to scale your campaigns instead. This episode is full of gems, enjoy!
About John Moran:
John is one of the smartest minds in the PPC industry. He is the Co-Founder of Solutions8 and Chief Strategist at Tier11.
Follow John Moran on LinkedIn: [ Ссылка ]
🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.
Get advanced Google Ads tips in your mailbox every Monday and Friday: [ Ссылка ]
🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → [ Ссылка ]
💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.
📺 YouTube: [ Ссылка ]
🎙️ Spotify: [ Ссылка ]
🍎 Apple Podcasts: [ Ссылка ]
Intro - Welcome John Moran! - 00:00:00
Something about John Moran that most people don't know - 00:01:30
Something John believes about Google Ads that most people disagree with - 00:03:16
Smart Bidding and Scaling Issues - 00:05:25
John's approach to tracking: YouTube Engagements and Manual CPC - 00:09:42
Google's Incentive to Make Advertisers Spend More - 00:13:04
Smart Bidding Adjustments and Incremental Impressions - 00:16:29
Challenges with Broad Match and Exact Match Keywords - 00:21:05
Confirming Findings around Smart Bidding with Ginny Marvin's Comments - 00:22:37
Tracking and Third-Party Attribution Tools - 00:25:30
Edge Mesh - 00:26:03
Practical Testing and Measuring Success - 00:29:42
Suitability and Limitations of John's Approach - 00:33:12
Sustainability of the New Approach - 00:41:03
How John Moran innovates and comes up with experiments - 00:43:27
Rapid Fire Questions - 00:45:47
Future of Google Ads and Final Thoughts - 00:47:28
Three Golden Nuggets for Driving Results - 00:48:44
Where to Follow John Moran - 00:49:22
Closing Remarks and Outro - 00:50:47
