In this 6th lesson of our GTM for Beginners Series, I am going to show you how to track interactions on your site like button clicks, with the help of Google Tag Manager’s auto-event tracking functionality.

We have already set up tags that measure when someone is on our page or completes our main Conversion.

But what if you want to track micro-conversions or specific actions users are taking, like clicks, or scrolls? GTM allows us to track these events with it’s powerful auto-event tracking. Join us today as we set this up.

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OUTLINE

00:00 - Intro
01:05 - How Auto-Event Tracking Works?
02:33 - Create a Generic Click Trigger
04:51 - Tracking Add to Cart Button Clicks in GTM
07:31 - Send Button Click Event to Google Analytics 4
10:39 - Reusing GTM Triggers
12:24 - Summary

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