We catch up Mike Sweigart, lighting guy turned Author, Podcaster and Marketing Expert, to learn some insightful strategies that help brands and people connect with decision makers.

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Topics we explore:
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1. How could lighting industry people shift their approach to be more effective in B2B marketing and sales? (1:14)

2. How can lighting people use email campaigns to better connect with decision makers? (2:28)

3. What are one or two best practices that lighting people should consider when trying to promote a brand or product on LinkedIn?  (4:51)

4. What strategies should we consider to maintain and grow relationships with existing customers?  (7:03)

5. How can lighting people better leverage content marketing to grow their business?  (10:02)

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