Dr David Stillwell is Academic Director of The Psychometrics Centre at the University of Cambridge. He is also Lecturer in Big Data Analytics and Quantitative Social Science at the Cambridge Judge Business School.
David's research uses big data to understand psychology. He published papers using social media data from millions of consenting individuals to show that the computer can predict a user's personality as accurately as their spouse can. This research has important public policy implications. How should consumers' data be used to target them? Should regulators step in, and if so how?
