eMarketer predicts that in 2019 mobile ad spend will surpass $93 billion — a full $20 billion more than what it expects will be spent on TV, but one of the biggest challenges to mobile advertising growth has been invalid traffic and mobile ad fraud concerns.
Mobile Ad fraud is a key topic for attendees at the recent App Promotion Summit in London – we asked some of them for their views on the extent of fraud in the mobile advertising space, and what the industry is doing to combat it. Featuring
Jennifer Burrington, VP Sales, USA at Interceptd
Gary Danks, Founder & MD at Machine
Fiona Sellick, MD at The Nod
