Join us on an enchanting journey as our guest today, Steven Shattuck, unveils the secrets of capital campaigns, igniting a spark of creativity and innovation. Together, let's embark on a quest to redefine fundraising excellence, guided by wisdom and inspired by possibility. It's time to unlock the hidden treasures that await those who dare to dream big and strive for greatness!
Steven Shattuck is the Director of Engagement at Capital Campaign Pro, where his expertise shapes strategies for effective donor communications, data management, and digital content. With over 15 years of experience in the nonprofit sector, Steven is a recognized thought leader renowned for his insightful contributions. He has authored compelling content for esteemed platforms like the National Council of Nonprofits, AFP, Advancing Philanthropy, NTEN, and Nonprofit Hub. As a dynamic presenter, Steven frequently leads webinars and speaks at prestigious conferences, including AFP ICON, NAYDO, Cause Camp, ADRP, the Nonprofit Storytelling Conference, and Planet Philanthropy. Additionally, he is the author of Robots Make Bad Fundraisers: How Nonprofits Can Maintain the Heart in the Digital Age.
In this conversation, Steven shares valuable insights gleaned from recent research conducted by Capital Campaign Pro. He highlights key findings from the research, shedding light on common fears and misconceptions surrounding capital campaigns. From dispelling myths about annual fund cannibalization to exploring the critical role of board engagement, Steven offers invaluable advice for organizations considering embarking on a capital campaign journey.
Furthermore, we explore how strategic planning and feasibility studies serve as catalysts for deeper donor engagement, paving the way for successful fundraising endeavors. Steven emphasizes the importance of transparent conversations about money and investment, challenging the notion of non-transactional fundraising relationships. Additionally, Steven shares encouraging insights about navigating challenges amidst external factors such as the pandemic and economic fluctuations. Moreover, he explains why pausing a campaign may not always be the best approach and how maintaining momentum can lead to remarkable results.
EPISODE HIGHLIGHTS
00:00 Intro
03:17 Dispelling Fundraising Fears
05:57 Maximizing Impact
09:27 Key to Success in Capital Campaigns
12:54 The Board's Role in Capital Campaigns
18:53 The Art of Non-Transactional Relationship Cultivation
25:50 Navigating Campaigns Amidst Uncertainty
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✨ ABOUT MALLORY✨
Recognized in read-write, Forbes, Entrepreneur Magazine, and Inc. for her energizing and innovative fundraising strategy and training, Mallory Erickson will revolutionize the way you show up as a nonprofit leader and fundraiser. She is a certified executive coach and fundraising consultant that specializes in helping social impact fundraisers apply life-changing scientific research and personal development frameworks to their fundraising work. Mallory Erickson’s brave, bold, and innovative framework (the Power Partners Formula™️) teaches nonprofit fundraisers to raise more from the right funders so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable when it is built around a mutually beneficial framework and authentic partnership.
WORK WITH MALLORY
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