Winning the Pitch: How Immersing in Fan Culture Helped Develop a Marvel Strategy

Learn about the process of developing a brand strategy in this video. Discover how research and intuition come together to create a unique positioning statement that reflects a company's strengths. Hear from a creative director at Trollback, a branding and design agency, about their approach to winning a pitch for Marvel by immersing themselves in fan culture. See how presenting clients with a narrative that helps them understand the decisions that were made is just as important as the final solution itself. Discover the value of showing clients the process, so they feel invested in the final solution, and learn about the importance of creating a deck that sets up the brand strategy. Join us on this journey of exploration, thinking, and testing of ideas that ultimately leads to one correct solution.

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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, MOCS Media, Tasca Studios
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