*BOOK SUMMARY*

TITLE - Winning Minds: Secrets from the Language of Leadership

AUTHOR - Simon Lancaster


DESCRIPTION:
📖 Discover the secret language of cues and signals that determine success in politics & business. In "Winning Minds," top speechwriter Simon Lancaster blends ancient rhetoric and modern neuroscience to create the ultimate guide to leadership communication. Learn how metaphors, stories, and sound bites impact the brain of leaders like Obama, Branson, and Boris.


TIMESTAMPS:
⌚ 00:00 Introduction
⌚ 01:05 The Secret Language of Leadership
⌚ 01:53 Engaging the Instinctive Brain
⌚ 02:32 Instinctive Communication
⌚ 02:58 The Power of Metaphors in Communication
⌚ 04:35 Targeting the Instinctive Brain
⌚ 05:14 Emotional Connection
⌚ 05:50 The Power of Storytelling
⌚ 06:34 The Power of Emotional Communication
⌚ 07:29 Persuasion with Style
⌚ 08:20 Climbing the Persuasion Ladder
⌚ 09:04 Final Recap



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