In episode 81 of The Payments Show Podcast, I spoke to Mike Savoff who is the Shopify Marketing Strategist at Rush.
Rush is an app that helps e-commerce brands to increase revenue by turning one-time buyers into repeat customers through shipping notifications that take customers to high-converting and well-crafted tracking pages filled with upsells and cross-sells.
AUDIO and PDF Transcript:
- click here [ Ссылка ]
00:00 - Introduction and Guest Welcome
01:53 - Introduction to Rush App
02:42 - The Importance of Customer Loyalty
03:04 - Stats: Shipping vs Marketing Emails, and ROI
04:04 - D2C Brands: Fashion, Clothing, Jewellery
04:33 - The Power of Delivery Notifications
05:40 - The Impact of Customer Service and Tracking Inquiries
06:02 - The Role of Upsells and Cross Sells
11:08 - Notifications, Customer Reviews and Carriers
15:00 - The Benefits for End Users: Delivery Anxiety to Delivery Anticipation
17:53 - Case Studies and Success Stories
22:33 - Customer Lifetime Value is The Most Important Metric
24:06 - Differentiation: Rush vs Other Solutions
27:33 - Founding Story
31:18 - The Future
32:32 - Chit Chat
Details:
- Recorded on 04 Oct 2023
- Host: Satwant Phull
- Guest: Mike Savoff, Shopify Marketing Strategist, Rush
[Next Steps]
- Get in touch with Satwant: digitalmoneylab.com
- Rush: rush.app | @tryrushapp
