How BharatMatrimony.com KILLED Shaadi.com? | Bharat Matrimony Business Case Study
We all have seen the impact of lockdown, in which almost all the big companies of all the sectors, their losses were increasing rapidly. And the startups were failing miserably.
But, there were also some sectors which were growing very fast, one of which was the matrimonial market. More than 1500 matrimonial sites operates in India, but only 3 sites are the most popular among them. Shaadi.com, BharatMatrimony.com & jeevansathi.com
All three companies were started together. but today! in FY2021, The revenue of Shaadi.com is $39 million. The revenue of Jeevansathi.com is Only $10 million. But the revenue of BharatMatrimony.com is $54 million. Which is more than the combined revenue of jeevansathi.com and shaadi.com!
With 55% market share Bharat Matrimony is dominating the whole Indian Market.
the biggest question that comes here is that,
in spite of having a badge of the most trusted brand and also the oldest brand of India! why Bharatmatrimony.com still dominating the market?
what is the business model of Bharatmatrimony.com?
and what are the business strategies, through which, Bharat Matrimony leads the whole Matrimony market of India?
In this video, We will discuss the answers of all of this questions!
So, Stay tuned.....!
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Time Stamps:
00:00 - Introduction to Bharat Matrimony Business Case Study
01:55 - History of Bharat Matrimony
03:11 - 1st Strategy of Bharat Matrimony
05:22 - 2nd Strategy Of Bharat Matrimony
06:56 - 3rd Strategy Of Bharat Matrimony
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#BharatMatrimony #AnupamMittal
#shaadi.com #jeevansathi.com #sharktank
