Learn how we dye our 100% Organic Pima Cotton clothes with natural Indigo dye (Indigofera Tinctoria, also referred to as "real indigo") to obtain blue color without using any toxic synthetic dyes.

The fashion industry is one of the world's most polluting industries, and our goal is to prove that fashion can be made truly sustainably, without contaminating the world with chemicals and microplastics.

We're on a mission to create world's most sustainable clothing and our Natural Dye Collection, dyed with plant-based dyes, is the first step towards 100% natural clothes.

The leaves of Indigofera plant are a natural dye used for millennia amongst ancient cultures, creating a variety of natural blue colors. Indigofera leaves are soaked in water and then left to ferment, converting the naturally present chemical, indican, to indigotin, the blue pigment.

The Future of Fashion Is Natural

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Timestamps:
0:11 What Is Indigo?
0:18 The Dyeing Process
0:46 Dyeing a 100% Organic Pima Cotton T-Shirt
1:22 The Result: Indigo Blue T-Shirt
1:32 Biodegradable T-Shirt Ingredients

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