Dear Founder:

Sometimes your problem is simpler than you would care to admit to yourself.

It's not the product.

It's not the price.

It's entirely possible that you are solving a problem for which there is either no or very little commercial potential.

As the saying goes, “make sure that there is a GAP in the MARKET & a MARKET in the GAP”.

This week, approach your business with a sense of curiosity.

VT

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