The sixth session of our series explores Zero Party Data. What is it, and why is it important? As wineries continue to expand their online business, they are uniquely positioned to use data to create a personalized customer experience. Brandon Amoroso, President of DRINKS-owned Electriq, and Ben Parr, Co-Founder, and CEO of Octane AI, talk through the practical applications of Zero-Party Data and what that means for wineries.

🍷 Collecting Zero Party Data to improve your customer experience
🍷 How to increase Average Order Value and Customer Lifetime Value
🍷 Using data to inform product development and marketing strategies
🍷 Taking advantage of the Shopify ecosystem by connecting apps and building a tech stack
🍷 How wineries are very well positioned to use Zero-Party Data to improve customer experience

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