Darts is not Alisa's speciality... but she is good at hitting the bullseye when it comes to your brand.
Let's forget the dartboard and focus on the very centre of your brand. Your why. The author Simon Sinek famously said: 'People don't buy what you do, they buy WHY you do it.'
We believe why is where the magic happens. Why is where we connect on an emotional level, it’s where we really get motivated. It’s what delivers real change. It’s what drives success.
If you think of the most successful brands in the world today, they put their why front and centre. One of my favourite examples of this is Airbnb. If Airbnb sold what they do, they would be an online marketplace for short-term rentals. In fact, Airbnb sells a very simple concept: belonging. They sell the possibility that you could travel any where in the world and still be at home. Belonging is their why and it’s powerful to the tune of 30BN dollars.
Most of us are obsessed with what... what does our technology do? What's the route to market? What investment have we raised? In some cases we also talk about how... how are we going to achieve our goals? How do we out-perform our competitors? How are we changing the game?
These are all important questions but they don't mean anything unless they go alongside a why.
It doesn’t matter that you’ve broken performance barriers with your technology if I don’t understand why your technology matters in the first place.
You have to start with WHY. You have to give people something to believe in. We can't tell you what your why is, but we'd suggest getting your team together in a room and doing a spot of soul searching. If you're struggling... why not start with yourself.
What's your why? What's your personal why? Why cleantech? Why are you here and are you brave enough to make that part of how you tell your story...
Explore your ideas further at:
www.lifesizemedia.com/branding-communications-workshops/
For all the behind the scenes extras connect with us and Alisa on social:
[ Ссылка ]
[ Ссылка ]
Twitter and IG: @alisa_murphy and @lifesizemedia
