It's fantastic and classic at the same time. It is in fact with illumination through nixie tubes, also known as cold cathode displays, a technology that the world wrote off long ago in favor of digital, that has kept the project alive through years of iterations and design processes. Coalescing the complex mechanics of watch design and engineering, the elegance and usability of product design, and the sheer radiance of its enchanting visual and light design, SPARK is a wearable device that may not be smart but has oodles of old-world charm, an unsubtle blend of an industrial aesthetic and eye-catching neon.
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