“Without data, you're just another person with an opinion.” – W. Edwards Deming

In marketing, one of the best ways to help secure a new client is to tell them something they don’t know about their customers. That’s where surveys present a powerful opportunity for marketers.

Using an online survey panel or similar method, you can reach nearly any customer base and conduct a short brand awareness survey, customer service survey, market survey or a hybrid of any and all.

-From this, you can derive some important marketing insights!
-Why does the customer engage with the vertical? How often?
-Why do they prefer one brand in the vertical to another?
-How do they become aware of different brands?
-What is the overall attitude toward Brand X?
-What does the customer journey for Brand X look like?

Measuring these types of marketing thoughts by survey is a great way to have a strong knowledge about your potential new clients’ customer base, and you can almost definitely tell them something they don’t know that can help you win the business.

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