In this short video, part of the SEO Basics for Beginners series, we talk about the best way to monitor your strategy with SEO reporting, including how to use data from Similarweb to keep track of your keywords and uncover new opportunities.
- Why are reports important?
Monitoring and reporting on your SEO results help you stay agile and improve your strategy regularly.
Monitoring content performance will tell you if you’re crushing it and if you have gaps in comparison to rivals or the industry.
Some common terms you will hear often include:
* Traffic to visits - refers to how much search traffic is arriving at your site.
* Unique vistors - refers to how many people are arriving at your site.
* Pageviews - refers to the number of web pages that are being looked at during sessions.
* Ranking metrics - the main ones are Global rank / Country rank / Industry rank. Each defines how and where you rank based on the selected metric.
* Bounce rate - refers to how many people are leaving your website as soon as they arrive, indicating that the content isn’t relevant to them.
- Stakeholders and reporting audiences
When talking to executives or heads of departments, we want to show them high-level insights such as company-wide ranking updates of your company vs. competitors.
When we’re talking about SEO managers, the reports will be more in-depth and include metrics such as backlinks and specific pages that are trending over time.
You can use Similarweb Digital Marketing Intelligence to perform all types of SEO reports, including a range of benchmarking audits and reports against key players in your landscape.
Watch the video to discover everything you need to know for SEO monitoring and reporting.
Timestamps:
00:00 Intro
01:02 Common terminology for SEO reporting & monitoring
02:29 Stakeholders and reporting audiences
04:16 What are your KPIs?
#seoreporting #seomonitoring #seoanalysisreports
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• What is Similarweb?
Similarweb brings you the most trusted, comprehensive, and detailed view of the digital world – so you can outperform your competition and win your market. We support thousands of clients ranging from small businesses to global enterprises.
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