Justin explains the basic concept of growth hacking and uses his own real life examples to better paint the picture.
Justin Wu is an Information Architect (U. of Washington) with a combination background interests in Industrial Engineering, Software Dev, and Internet Marketing. He is originally from Seattle, but relocated & is based in Venice Beach (Los Angeles).
He takes a systems approach in all his work and find ways to utilize technology to either build or optimize business needs. With these tools he am able to growth hack. He applie my knowledge in software development for the purposes of programmatic marketing.
Yes, Growth Hacking is a buzzword. Justin grew up with the term 'Internet Marketing' or 'IM'. To him, the true definition of growth hacking is the combination of Internet Marketing, Data, and Software Engineering.
Justin also Cofounded Sidevision - a video commerce platform that enables brands and content creators to display relevant commerce opportunities next to their videos.
Sidevision is contracted and invested by Warner Brothers. Sidevision graduated from the Warner Brothers Accelerator - Media Camp 2014 Batch.
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