To be fair, Gillette has had many designs for this packaging over the years. Further, I would presume they have tried multiple rounds of A/B testing to discern the best selling package design for various areas in which their products are sold. Finally, some of the design decisions I had I discovered were actually present in some of the previous (or other current) designs I ended up stumbling upon.
The main takeaway here is around establishing a communication hierarchy.
After filming, editing, and posting I also realized the bump may also aid in separating the logo in the bottom portion of the package from the more pictographic components. This seems like an odd choice possibly to overcome a shortcoming in the design layout itself.
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