Why Poor Quality Code Costs More Than You Think | Martin Hinshelwood

👋 Hi, I’m Martin Hinshelwood from [NKD Agility]([ Ссылка ]), and in this video, I break down the hidden costs of poor-quality code. It’s not just about fixing bugs—it’s about lost opportunities, productivity drains, and even your brand’s reputation taking a hit. Let’s uncover how poor engineering practices can hold your business back and why investing in quality is the ultimate superpower for your team.

**📌 Chapters:**

1. 00:00 – Introduction: The Real Cost of Poor-Quality Code
2. 01:30 – Obvious Costs: Fixing Bugs and Customer Support
3. 03:15 – Hidden Costs: Brand Reputation and Lost Productivity
4. 06:45 – The Problem with Branching Strategies
5. 09:00 – Why Supporting Multiple Product Versions is Expensive
6. 12:00 – Cognitive Load and Missed Opportunities
7. 15:30 – Lessons from Azure DevOps: Engineering Excellence
8. 20:00 – Security as a Process, Not an Afterthought
9. 24:00 – The Benefits of Paying Down Technical Debt

**🎯 Who This Video is For:**

- CTOs, CIOs, and engineering leaders struggling with product delivery inefficiencies
- Developers and software teams aiming to improve productivity and reduce waste
- Organizations experiencing challenges in scaling software quality

**📖 What You’ll Learn:**

- The exponential cost of fixing bugs closer to production
- How poor-quality code affects brand reputation and customer trust
- Why large branching strategies kill productivity
- The massive cost of maintaining multiple product versions
- The business value of paying down technical debt
- Real-world examples of engineering excellence from Azure DevOps
- Why integrating security from the start saves costs in the long run

**💡 Key Takeaways:**

- High-quality code isn’t just a cost saver—it’s a revenue generator.
- Poor practices like excessive branching or maintaining many product versions increase cognitive load and slow down innovation.
- Investing in technical debt repayment delivers exponential benefits in productivity, feature delivery, and customer satisfaction.
- Security isn’t an afterthought—bake it into your engineering processes to avoid expensive breaches.

Ready to supercharge your engineering practices and deliver value at scale? Visit [NKD Agility]([ Ссылка ]) to learn how we help organizations achieve engineering excellence and business agility. Let’s tackle those hidden costs together!

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