Samantha manages the award-winning customer service team at the UK's largest coach operator, National Express. The National Express Group also spans continental Europe, North America, North Africa, and the Middle-east.

Sam has built years of specialist knowledge building and managing digital customer services initiatives that underpin business objectives regarding channel-shift, efficiencies, revenue generation, and customer satisfaction.

Social media, live chat, and wider digital transformation are just some of the areas where Sam has used her experience to support the millions of customer journeys that National Express manages each year.

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