Speed. It’s the biggest contributing factor to road deaths in Ireland.
And its difference is felt acutely at low levels. Or in urban areas. When you hit someone at 50kmph, they have a 50% of living. But hit them at 60kmph, and that chance drops to just 10%.
Our latest campaign shows the danger of just this kind of speeding by low increments. The kind of speeding some drivers do without even realising. The 5kmph you go over in a daze that doubles your chance of being involved in a casualty collision.
We are asking you to Slow Down and to drive at a speed that is appropriate to the road conditions, environment and your experience. Please remember that a speed limit is not a target.
