Why do 90% of all startups fail? This week, Harvard Professor Tom Eisenmann joins Mimi Nguyen in the Searching for Mana podcast to discuss his new book – The Fail-Safe Startup.

Focusing his research and his MBA class at Harvard University on the mistakes and missteps of entrepreneurs, for the first time, he reveals his findings, and – most importantly – how you can avoid them.

During their conversation, Tom tells Mimi about the potential failing patterns of early – and late-stage startups, debunking common Silicon Valley / Elon Musk / Rupert Murdoch’s mythologies. Plus, they delve into the changes over the last two decades in the MBA programme at Harvard Business School and discuss the future of innovation leaders training.

Tom’s book, The Fail-Safe Startup: [ Ссылка ]

Episode Highlights:

02:09: The concept of “betting the company” and Rupert Murdoch’s empires

05:08: What spurred Tom to study entrepreneurship failures?

10:29: The failure patterns in early-stage startups

21:00: Why the right resources are key and why we need to hire for attitude?

24:00: The failure patterns in late-stage startups

23:37: Ethics and MBAs

46:15: Combining MBA, engineering and design

Full podcast episode:
Apple Podcast: [ Ссылка ]
Spotify: [ Ссылка ]

Searching for Mana is a UK-based podcast which focuses on tech innovation in finance, and features interviews with influencers, leaders and founders in the fintech space, from unicorn companies to financial disruptors. Previous guests have included the Director of Growth at Oaknorth, the CEO of BCB Group (the UK’s first licensed crypto bank), the CEO of Innovate Finance (the industry body for UK fintech) and Ed Vaizey, the UK’s longest serving Minister for Technology.
Each hour-long episode gains insight into how the guest got into fintech, what they’re currently focused on, what their companies are all about, as well as some of the important trends within the wider fintech sector.

The show is presented by Lloyd Wahed, a London-born tech entrepreneur who has founded two recruiting firms, Athelstan Search and Mana Search and has successfully helped scale a number of unicorn technology companies.

Follow Mana Search on Twitter: [ Ссылка ]
Follow Mana Search on LinkedIn: [ Ссылка ]

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