Dynamic keyword insertion is a simple, practical, and underutilized tool for Google Ads search campaigns.
This tool allows Google to automatically insert the keyword into your ads that matches for a user’s search term.
Adding this to your search ads takes just a few minutes and greatly increases keyword ad relevance. And the higher your ad relevance for keywords, the higher your quality scores; the higher your quality scores, the less you’ll pay for clicks!
Google rewards advertisers who create a very relevant experience for users, and utilizing dynamic keyword insertion is an incredibly quick and effective way to do that.
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Another great tool, which is also rarely utilized in Google Ads search campaigns, is dynamic location insertion.
For a comprehensive tutorial on setting up this 2-minute optimization, please see the video below 👇
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