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In this video Kevin discusses a real estate script designed for people in your Personal Circle (i.e. database of past clients and sphere of influence) that you have not called in a long time. The script basically says, "...I am terribly embarrassed..." because you haven't called them in so long. Kevin Ward explains why that approach is more likely to repel people that attract them to you. It makes you look like a Loser who is calling out of guilt, rather than a professional who is re-connecting because you were thinking about them.

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