Canada’s Most Influential Brands are edgy, unconventional and in some cases their supportive nature is what has made them stand out in a crowded, competitive marketplace. They’ve influenced how we dress, communicate, shop, spend our free time, celebrate, socialize and since 2020 “stay safe”. Moreover, the Most Influential Brands didn’t just sell a product or service, they promoted a strong sense of purpose and shaped our world while connecting emotionally with people. But don’t take our word for it. Hear what the CMOs from Canada’s biggest brands think.

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