Jay Conrad Levinson published his book Guerrilla Marketing in 1984 and it was a huge success. In this video you will learn what is guerrilla marketing and how to implement it in your business.

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Some tactics are so much a part of business that you’d think they were just a logical thing that came about naturally. And there’s no better example of this than guerilla marketing, where you try and make a lot of impact with very little budget.

Jay Conrad Levinson was born in 1933 in Detroit and he studied psychology at university which gave him a great grounding to work in advertising. He learnt the trade in London and then came back to US, to run further campaigns and to teach at Berkeley.

He worked on some of the most famous campaigns of all time, such as the Malboro Man, Tony the Tiger and the Jolly Green Giant, all of which are now a part of cultural history. But his greatest achievement is his book Guerrilla Marketing, which sold 21 million copies and was translated into over 60 languages.

To learn about different kinds of guerrilla marketing and how to use them watch the video.

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