In this episode of the E-commerce Toolbox: Expert Perspectives podcast, Kailin Noivo is joined by Lorenzo Riberto, Senior Omnichannel Program Manager at Rossignol. Lorenzo takes us on a journey through the evolution of omnichannel strategies, from basic implementations to advanced integrations. He shares his unique insights on creating a seamless customer experience across all touchpoints, the impact of digital transformation on brand success, and the challenges of balancing direct-to-consumer and wholesale channels. Tune in to discover how Rossignol is mastering omnichannel excellence and driving customer satisfaction in a competitive digital world.
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Chapters:
[00:00] Intro
[03:22] Demystifying Omnichannel Strategies
[04:52] The Challenge of True Omnichannel Integration
[07:05] Navigating Wholesale Distribution
[12:07] Digital Transformation: A Necessity for Modern Brands
[15:38] Direct-to-Consumer vs. Wholesale: The Digital Advantage
[17:33] Final Thoughts
