Social media users have blasted British car company Jaguar after its newest ad dropped on Tuesday.
Under the slogan ‘Copy Nothing’, the car company debuted its reimagined logo in a video to X.
The new ad features androgynous models dressed in brightly coloured and extravagant outfits.
Slogans such as “create exuberant,” “live vivid,” “delete ordinary” and “break moulds” were also seen in the ad.
The video went viral on social media, prompting X users to roast it as “awful” and compare it to Bud Light’s Dylan Mulvaney ad.
“This is so the wrong timing for this. I can understand the C-suite being conned into this in 2022, but you have completely misread the moment. Bud Light 2.0,” wrote one user.
