Funniest Crazy Craving Post Honeycomb Cereal Classic Commercials
Honeycomb cereal originated in 1965, by Post Foods. It consists of honey-flavored corn cereal bits in a honeycomb shape. It is wheat-free.
Advertising and marketing
Originally, an animated cowboy named The Honeycomb Kid was the cereal's mascot. The cereal's jingle was borrowed from the song "Honeycomb", a 1957 hit for Jimmie Rodgers.
Honeycomb Hideout
During the 1970s and 1980s, television commercials featured visitors to a children's clubhouse called the Honeycomb Hideout in which the visitor arrives, initially hostile, and exclaims a need for a "big" cereal. Then, the kids introduce the visitor to the cereal, winning over the visitor, examining the size of the cereal bits with a tape measure and singing the jingle:
Honeycomb's big...yeah yeah yeah!
It's not small...no no no!
Honeycomb's got...a big big bite!
Big big (taste/crunch) in a big big bite!
During the 1980s, the cereal offered the Honeycomb Hideout Club for children, distributing badges, membership cards and clubhouse toy incentives on specially marked box tops.
The jingle was spoofed on the Futurama episode entitled "The Sting" in 2003.
Honeycomb Kid
Honeycomb Kid sought what he called "The Honeycomb Secret." Honeycomb Kid had learned from his prior adventures that the secret consisted of three separate parts: The first was the crunch, the second was the shape, however, the third and most important answer had always eluded him. In the last installment of his first commercial appearances, Honeycomb Kid discovers the third component of the Honeycomb secret to be the taste.
Another set of Honeycomb Kid commercials were made in the 1980s in which a child athlete finished practicing, then came up to a table with Honeycomb cereal, exclaimed it was his or her favorite cereal, to where the older guys at the table would somewhat mock the "little kid" or "little guy" for wanting "big Honeycomb", to where the kid would go, "Little kid (guy)?! Watch this!" then go and show off his or her skills to them, thoroughly impressing them (saying "Big stuff!" and "Honeycomb kid!" as they watch) and being accepted by them ("I didn't know you were a Honeycomb kid!") and the commercial ends with the kid happily eating a bowl of Honeycomb.
Crazy Craving
In 1995, a mascot, Crazy Craving, was introduced as a wild-haired, marsupial-like cartoon character who rabidly craves Honeycomb cereal and whom children in the commercials transform into. Its catch-phrase was "Me Want Honeycomb". The name Crazy Craving means that the character is the anthropomorphism of hunger.
Bernard, the Bee Boy
A more recent commercial introduces Bernard, a boy raised by bees. He is found and attempted to be socialized. Although he had clearly been a feral child, he apparently cannot argue the fact that he is a 'bee' not a 'boy,' and he enjoys Honeycomb. In a later commercial, a man gives a safari-like tour for the bee boy, luring him with Honeycomb. In a commercial released in 2010, a second bee boy was introduced played by Canadian actor Joel Cox.
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