Delve into integrating ChatGPT with Marketo Engage, and discover how AI can revolutionize lead lifecycle management from screening form submissions for bots, finding optimal email send times, to personalizing emails. Tyron Pretorius, Marketing Operations Manager at Telnyx, will explore the intricacies of strategizing and implementing AI projects with a focus on critical considerations, such as data privacy and cost management.

Key takeaways:
- Real-world use cases of integrating ChatGPT with Marketo Engage to enhance the lead lifecycle
- Strategies for effective AI project planning and execution in marketing operations
- How to tackle critical issues like data privacy and cost efficiency in AI implementations


About Tyron:

By day, Tyron serves as the Marketing Operations Manager at Telnyx. By night, he transforms into an Automation Wizard at The Workflow Pro. Originally a mechanical engineer, Tyron pivoted to become a marketing operations lead. Today, he's a full-stack marketer skilled in designing websites, crafting SEO-optimized content, and managing all backend tracking and automation. Though proficient in various areas, his true passion lies in marketing operations, particularly delving deep into the intricacies of the Marketo API, Python, Zapier, and Google Scripts.

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