This week, we’re unlocking the secrets of mobile advertising with Alex Li, Senior Director of Global Non-Gaming at AppLovin. If you think you know how mobile ads work, think again—AppLovin is rewriting the playbook with AI-driven innovation, brand-safe ecosystems, and strategies that turn apps into ad-tech goldmines.

Alex breaks it all down: how AppLovin helps developers thrive, why mobile apps are the ultimate frontier for advertisers, and what the future holds for AI, AR, and VR in marketing. Whether you’re an ad-tech veteran or just trying to figure out why your ad budget isn’t working as hard as you are, this episode is for you.

🌟 A Huge Thank You to Our Sponsors:

Origin: Revolutionizing connected TV (CTV) advertising with fast, seamless solutions that make every campaign a winner.
Troutman Amin: The legal powerhouse making sure you stay protected while dominating the ad game.
Incremental: Helping brands measure the real impact of their advertising efforts with data-driven insights that cut through the noise.
💡 What You’ll Learn in This Episode:

How AppLovin is using AI to change the mobile ad landscape.
The tools they’ve developed to ensure brand safety in an unpredictable digital world.
Why diversifying ad channels is no longer optional—it’s essential.
What’s next for mobile advertising, including new tech like AR, VR, and generative AI.
📌 Stay Connected:

Subscribe to The ADOTAT Show for bold takes and insider secrets from the ad-tech world.
Check out our incredible sponsors: Origin, Troutman Amin, and Incremental.
Get ready for insights, laughs, and maybe even a few mic drops—this episode has it all. Stay bold, stay curious, and as always, know more than you did yesterday! 🚀

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