What are “customer touchpoints” and why are they important?
Within our customers’ journeys are a number of customer touchpoints. These are the times, sometimes mere moments in time, that we have a chance to play a role in a customer’s journey as he or she moves toward overcoming obstacles and satisfying goals. What we do at each of these touchpoints is under our control and it’s our responsibility to our customers and to our other constituents to make those touchpoints meaningful, informative, and memorable.
To do this, first we need to know the various journeys that our customers take to satisfy their goals. Journey mapping exercises can help us discover their common paths toward (or away from) customer satisfaction.
Next, we need to understand the appropriate times to touch those journeys. At what points in those journeys can we make a positive difference in the lives of our potential customers to help them choose the best products? …the best directions? …the best path toward their desired successes?
Finally, what can we do at each of those touchpoints to provide information, guide sensible decision making, invoke meaningful emotions, and build memorable connections?
Remember, we can change lives not just by being present during customer touchpoints, but by truly assisting customers in their various journeys.
**Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about:
- Marketing Strategy and Tactics
- Brand Development
- Personal Branding and Professional Branding
- Marketing Yourself
- Marketing Leadership
- Self-Improvement
- and whatever relevant and related topics come our way.
**Also, connect with me on any of the following:
LinkedIn: [ Ссылка ]
Twitter: [ Ссылка ]
Instagram: [ Ссылка ]
YouTube: [ Ссылка ]
