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Knowledge Pill #25
We buy on emotions and marketing noticed it. Learn how emotions can build a strong and meaningful message for your brand.
What is emotional marketing?
Emotional marketing is a great way to stand out from the crowd. Essentially, it’s the process of using persuasive and emotional messaging in your advertising to get the customer to feel something and build a connection with them. When you have a connection with a viewer or potential customer, they’ll be much more likely to spend money with you.
Emotional marketing typically taps into a single emotion, like happiness, excitement, fear, or anger. Emotions like this can help push your website visitors in the direction of a purchase. If you offer a helpful service that can grow a business, tap into a sense of excitement.
Consumer protection groups or law firms might tap into anger or sadness to get their potential customers to schedule a consultation. Toy companies are likely to tap into a website visitor’s sense of fun and happiness.
Colors play a major role in evoking emotions. This is called color psychology, and many businesses and organizations use this tactic. Therapists might use cool blue or clean white to evoke a sense of calm, or dating apps might use shades of reds to evoke a sense of passion. Take a look at this chart from Color Wheel Pro that breaks down what types of colors correspond with different emotions.
Today’s marketing relies on building this human connection! In this article, we’re going to break down how you can use emotional marketing to your advantage and make more sales.
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