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Customer testimonial videos have become a safe bet in communications to boost awareness and in marketing to convert prospects. But we often balk at asking our customers for fear of getting rejected. However, there are simple tips to convince a client to endorse your products!
Tip #1: Identify satisfied customers.
Very simply, approach customers who share their experience on social media.
Tip #2: Approach them with the idea that they are being helpful
Ask your customer if she is willing to share her experience to help others in the same situation. It will make her feel valued and useful.
Tip #3: Get them to agree to appear on video
Nowadays, some customers might be reluctant, but to convince them, you can explain that it will take less than 30 minutes and that the result will be far more engaging.
Tip #4: Do their work for them
Get your client to shoot a testimonial video by making this very easy for her. Have a chat, compile an outline and send that script over before the shooting.
Tip #5: Let your customer create her video on her own
This will be less intimidating. Your customer can record the video at a convenient time. Make sure to give her basic instructions for lighting, sound, and framing. Or make a simple video tool available to her.
Finally, to make professional videos easily, you can use our video tool. With Kannelle, you can create personalized scenarios that employees and customers can use to shoot great testimonial videos.
You can try Kannelle for free on our website !
#testimonial #client #interview
