Foundrify dives into the cutting-edge trends transforming the digital marketing landscape. This episode explores the most impactful changes happening right now, drawing insights from a recent report. Discover how Artificial Intelligence (AI) and automation are enabling data-driven decisions and personalised customer experiences. Learn about the rise of voice search optimisation and how to adapt your SEO strategies. Explore the power of video marketing, including short-form videos and live streaming, and the future use of AR and VR. Understand the importance of interactive and immersive content, like polls and AR apps, to boost user engagement. Delve into the evolution of influencer marketing, from mega-influencers to micro and nano-influencers. This podcast also covers the demand for personalisation and hyper-targeted marketing using data analysis and dynamic content. Also, explore the crucial role of sustainability and ethical marketing, as well as the need for privacy-first marketing and data security. The discussion also covers the rise of social commerce, and how platforms enable seamless shopping experiences. Finally, the podcast looks at how Augmented Reality (AR) and Virtual Reality (VR) are offering new interactive digital experiences, and how the metaverse will open new opportunities for digital marketing. The episode concludes by outlining how these advancements will converge to create highly personalised, ethical and immersive marketing experiences, ensuring sustainable growth in an increasingly digital-first world.

свернуть