Magnum Vie Magnifique presents ‘Pleasure Is Following Your Heart’, a film competition curated by Xavier Dolan with Magnum and VICE i-D. Launched in Cannes during the 2015 Film Festival, this competition invited independent filmmakers to send in ideas for shorts about personal pleasure, indulgence and the joy of letting go.

This winning entry by Kara Smith tells the tale of a fisherman battling for the heart of his one true love. It seeks to offer an alternative path to true love, one that empowers audiences to go after what you want; to fight for what you believe in and to take pleasure in following your heart.

Magnum believes that everyone should indulge in their personal pleasure. It doesn’t matter who you are, or what you take pleasure in; Magnum wish to inspire all Pleasure Seekers to seize pleasure every day.

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