EMPOWERING A GLOBAL WORKFORCE - GLOBAL REBRAND BROADCAST EVENT
GSK were embracing huge change at brand level, with an updated identity reflecting their new purpose: to unite science, technology, and talent to make a difference in more people’s lives. They wanted to signify a bold step forward with an event to bring all their people, around the world, together as one.
We kicked off GSK’s new brand and purpose with a live, TV-style global satellite broadcast to engage their 70k+ workforce resulting in 99% of employees agree strongly / agree they now have a good understanding of GSK’s purpose, strategy and culture.
Read the full case study here - [ Ссылка ]
“This is what you need when you’re trying to get people moving #AheadTogether in the same direction. Your contributions made today’s event extraordinary and will pave the way for what’s possible when it comes to engaging our people in new and different ways from today onward.”
Head, Internal Engagement,Global Campaigns, Comms &Govt Affairs
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Toucan is The Strategic Storytelling Consultancy.
We harness the power and magic of storytelling to deliver the impact our clients need to realise their ambitions. We create compelling films, campaigns, events and experiences that make a positive difference to brands, businesses, people, and our planet.
We stand for stories, because stories are what make us human, what bind us together and help us create a stronger, brighter future.
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