The marketing mix consists of the product, price, place, and promotion. This is what marketers use to develop many of the core aspects of marketing. This is the key ingredient when you want to start to learn marketing. The product creates value, the price captures value, the place delivers value, and promotion communicates value.
Filmed in Vicenza, Italy
Topic 1: Introduction to Marketing
#marketing
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Marketing Training Playlist:
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I hope that these marketing & business videos can help you learn more about business and help you succeed in class or in the business world. And yes, this is the same Mark Wolters from the YouTube travel channel Wolters World.
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Grab some of the gear we use to film our Professor Wolters videos.
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Microsoft Surface: We travel with a Microsoft Surface everywhere we go. I edit my videos on it & use it to backup my pictures and vides while we travel. It’s light and the best travel laptop on the market in my opinion.
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Lights: Mount Dog 18’ Ring Light Kit. It will light up your filming space so your videos will look clearer and film better. We started using it and it makes all the difference.
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Sony Alpha Camera: We use Sony Alpha series cameras to film our videos. They are compact so you don’t look like a super tourist when you take great pictures and videos while you film on location.
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Manfrotto Tripod: We use Manfrotto Tripods. They are compact, travel well, and honestly I would not use another tripod for my nice cameras.
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