Are we free-willed and self-aware or could it be that we are just confused apes in the thrall of our subconscious mind? Greg Foot takes a looking at the murky idea of subliminal messaging.

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[i] Loftus, Elizabeth F.; Klinger, Mark R. (June 1992). "Is the unconscious smart or dumb?". American Psychologist. 47 (6): 761–765.
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