In this telugu podcast with Mr. Shobu Yarlagadda, the mastermind behind Baahubali and co-founder of Arka Media, we dive deep into the complex world of TV serials, movie production, and the rise of OTT platforms. His experience offers invaluable lessons on understanding audience behavior, managing production challenges, and making strategic investments. This discussion reveals the realities of working in the entertainment industry while also providing a glimpse into the nuances of investing in startups.
Shobu garu starts by shedding light on the TV serial industry, explaining how it captures and holds audience interest. He elaborates on how producers monitor market trends, analyze which characters resonate with viewers, and adjust scripts based on TRP (Television Rating Points). TRP ratings, tracked by multinational agencies, provide essential data to help channels determine what is working. According to Shobu garu, television remains a passive medium, but he explores whether interactive content could emerge in the future. However, he notes that for now, audiences are comfortable with traditional passive storytelling.
Shobu garu also talks about the business dynamics of releasing a film on a massive scale. The release of Baahubali across 8,000 screens was a historic achievement, and Shobu garu explains the complexities involved, including navigating regional tax differences. Delaying the release of the sequel, he notes, was a strategic move that allowed anticipation to build over time, helping the film become one of the highest-grossing movies in Indian history.
Shobu garu wraps up the conversation with advice for aspiring entrepreneurs. He warns against blindly following trends without understanding the deeper aspects of a business. True success, he explains, requires dedication, persistence, and a passion for the craft. Shifting focus too frequently can lead to missed opportunities, and it is crucial to work consistently towards a well-defined goal.
This interview offers an in-depth look into the entertainment industry, covering everything from TV serial production and movie financing to the impact of OTT platforms and strategic investments. Whether you're an aspiring filmmaker, a startup enthusiast, or simply curious about the entertainment business, Mr. Shobu Yarlagadda’s insights provide practical knowledge and inspiration.
Watch the full interview to discover the challenges and strategies behind producing blockbuster films like Baahubali, learn how producers make business decisions, and gain valuable tips for navigating the evolving landscape of media and startups.
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What We Discussed
00:00 - Intro
04:07 - How TV channels & Producers make revenue?
10:05 - How TRP is calculated
12:04 - Serial Scripting Pattern
16:07 - IT raids on Baahubali Producers
20:07 - How producers finance?
27:41 - Bad Talk about Baahubali
31:21 - Financial Interest Rates
32:49 - Budget control in larger than life films
45:49 - Involvement of Karan Johar
54:36 - 2000cr Revenue Distribution
59:51 - Discussion about Bahubali
01:03:01 - Theater Pattern & OTT
01:08:57 - Do you suggest changes after rough cut of the movie
01:12:11 - How does OTT make money
01:14:43 - Pushpa & Kantara Reference
01:17:29 - Startup Evaluation
01:22:39 - How does he think about investments
01:27:37 - Advise for Film Enthusiast
01:30:34 - Which books can we read?
01:32:36 - Content consumption pattern
01:33:51 - Does audience reaction on Teaser or trailer effect
01:39:51 - Increase in Ticket Price Issue
01:42:51 - How do you see Movie Reviewers
01:45:10 - Learnings about Marketing
01:47:29 - Advise of upcoming producers
01:53:26 - Learnings & Takeaways
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Why Telugu Podcast ?
I am dedicated to providing informative and educational content to my audience on YouTube through the 1st Ever Telugu Podcast Channel.
I will be creating content that covers a wide range of topics, including but not limited to marketing, digital marketing, decentralised marketing, business strategies and personal development.
I will be inviting guests from different niches to provide diverse perspectives on the subject.
Join me in this journey of learning, growing and empowering ourselves and our community.
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