In this episode, we're going to look at how you would beat Airbnb using Jobs-to-be-Done (JTBD).
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Airbnb has obviously become a major company. In the travel industry, its market cap is about 110 billion just to put that into perspective. Marriott, obviously a leading provider of hotels and hospitality, has a market cap of about 50-60 billion or so. Airbnb is almost twice as big as Marriott. So what explains this? And additionally, what are the threats to Airbnb? If Marriott, another competitor, or new venture were trying to take share from Airbnb and trying to grow larger how would they do it? How could you use Jobs-to-be-Done to beat Airbnb?
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Jobs-to-be-Done (also known as JTBD or Jobs Theory) is an innovation and product roadmapping method that is rapidly being adopted, and for good reason: it is proven to work. The method and theory have a long history. Some of JTBD is not new, but the power of the method is that it brings together all the elements that your product, marketing and sales teams need to win consistently in your market. It is a complete innovation process that starts and ends with the most important person: your customer. JTBD is a method to help your product teams coordinate with your marketing and sales teams. It helps your product team prioritize your roadmap to generate more revenue faster. It helps your marketing team create targeted messages that will resonate with customers so your sales team can sell more of your product faster. It enables your executives to confidently make product roadmap investment decisions and mitigate your product roadmap risk.
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Key moments from today's topic on how you would beat lead scoring:

00:00 Intro to Airbnb and why it beat Marriott on market share
04:25 Customers want a place to stay as a job-to-be-done.
06:36 Segmentation in the Market for a place to stay
09:43 How Airbnb chose a great business model and experience for JTBD
15:49 Why founder-led companies outperform when it comes to customer empathy
17:50 Competitive threats to Airbnb: Digital Travel
25:23 Can Airbnb invest in Digital Travel?
31:32 Can Airbnb start to create successful "experience" job domains

#Airbnb #JobstobeDone #JTBD

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