Making customers return to your store is essential for increasing both revenue and profit. But it’s harder than ever before to actually achieve that loyalty. Retailers are struggling to retain customers, while online shoppers increasingly have zero tolerance for poor retail experiences. What can you as a retailer do to improve your e-store and build an engaging and emotional connection to your brand? That’s the theme of this video.
Host: Sarah Hardin, Purchase Experience expert at Klarna.

In this Deep Dive, you’ll learn:
How the concept of loyalty is changing and why it matters
What ‘brand connection’ means and how you achieve it
How Millennials and Gen Z are different from a loyalty perspective
What ROE is and why you need to know about it
+ Much more

More insights from Klarna: [ Ссылка ]

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