In this episode, Executive Editor at Nation's Restaurant News, Alicia Kelso, sits down with AMPEX Brand's Beth Collins, Norton Creative's Robin Blanchette and RMS' Jana Zschieschang to discuss how restaurant brands can recession-proof their businesses and fight inflation in the months ahead.
00:00 – Introductions
1:40 – Q1 2023 restaurant consumer trends and behaviors
9:00 – How to define value for your guests
11:07 – How to reconcile price and margins in today's environment
12:08 – Designing a menu to support your brand's value equation
15:46 – Tactics to boost sales
17:46 – How consumers are using coupons and restaurant apps today
20:17 – Using loyalty programs to drive sales and traffic
22:48 – Exploring kiosks with Au Bon Pain
24:56 – Additional strategies on how to boost profitability
Looking for the consumer report mentioned in this episode? Access all the insights here: [ Ссылка ]
Related resources:
- [INFOGRAPHIC] What Every QSR Operator Should Know About Their Consumers in 2023: [ Ссылка ]
- Q1 Restaurant Consumer Insights: Higher-Income Households Are Spending Less on Eating Out: [ Ссылка ]
Be sure to subscribe to our mailing list to receive RMS updates and industry trends: [ Ссылка ]
If you are looking to strengthen your restaurant’s pricing, menu and brand strategy, contact us to get started: [ Ссылка ]
