Stuttgart, Germany - Porsche AG has heralded the conclusion of a triumphant 2023 financial year, setting the stage for 2024 with what is slated to be the most ambitious series of product launches in the company's storied history. Following a year of robust financial health, Porsche plans to unveil new iterations across its Panamera, Macan, Taycan, and 911 model lines, signaling a year ahead filled with innovation and growth.

2023 was a landmark year for Porsche, with the sports car manufacturer reporting a group sale revenue of €40.5 billion, marking a 7.7% increase over the previous year. This financial success was complemented by a group operating profit of €7.3 billion, up by 7.6%, amidst challenges such as global supply chain disruptions and significant investment in digitalization and product innovation.

Chairman of the Executive Board, Oliver Blume, emphasized the importance of the upcoming product launches, expressing confidence that the new offerings will continue to delight customers worldwide and significantly contribute to Porsche's momentum in the years to follow. Lutz Meschke, Deputy Chairman and Board Member for Finance and IT, highlighted the company's resilience and profitability, even in volatile times, laying a strong foundation for a vibrant start in 2025.

Porsche's strategy for 2024 includes the launch of the third-generation Panamera, emphasizing sporting character and innovative technologies like the new Porsche Active Ride suspension. The spring will see the next generation of the all-electric Taycan sports car, boasting enhanced power, range, and charging capabilities. Additionally, the second-generation Porsche Macan will be introduced in an all-electric form, manufactured alongside its ICE counterpart. A high-performance hybrid drive 911 is also on the horizon, showcasing technology derived from motorsport.

The company's commitment to sustainability and innovation remains unwavering, with ambitious targets for electrification and the introduction of environmentally friendly materials in new models. Porsche plans to continue investing in its brand ecosystem, aiming for a group operating return on sales of 15 to 17 percent for 2024.

The influx of new and revised models not only underlines Porsche's dedication to leading in the automotive industry but also sets a new benchmark for combining luxury, performance, and sustainability. With a solid foundation laid in 2023, Porsche is revving up for a year of unprecedented growth and excitement, promising to bring the future of automotive excellence to roads worldwide.

#porsche
Get More Great Car Videos - Subscribe: [ Ссылка ]

свернуть